Privacy Policy

Effective Date: May 1, 2017

LOVE ON THE FLOOR is owned and operated by IMG, LIMITED. This Privacy Policy describes how information about you is collected, used, and disclosed by IMG LIMITED and our parents, subsidiaries and affiliates (collectively, “IMG,” “we”, “us”, or “our”) when you attend LOVE ON THE FLOOR (“LOF”) events, or access or use our LOF website (collectively, the “Service”), or otherwise interact with us in connection with LOF. The privacy of your personal information is important to us. “Personal information” is any information that identifies you, or by which your identity can be deduced.

The privacy practices set forth in this Privacy Policy are for this Service only. Please note that we may have different privacy policies with respect to certain parents, subsidiaries, affiliates, programs, or activities, and in those cases, this Privacy Policy will not apply. If IMG is collecting the information and disclosing to other entities, IMG’s privacy policy will apply.

Please review this Privacy Policy carefully. By using our Service, you acknowledge that you have read and understand this Privacy Policy and consent to the collection, use and disclosure of your information in accordance with this policy. By consenting to our collection, use and disclosure of your information as outlined in this Privacy Policy, you will be able to access, sign up and/or use our Services. You can withdraw your consent at any time; however, if you choose to do so, we may not be able to provide you with all the offerings of our Service.

Information collection

Information You Provide to Us

IMG collects information from you when you choose to provide it to us. This may include when you request information from us, sign up for our newsletters or email lists, access or use our Service, make a purchase, participate in our contests, promotions, sweepstakes, surveys, or interviews, request support, or otherwise interact with us.

The information we collect may include your name, address, email address, telephone number, photos, videos, payment information, and any other information you choose to provide. You may also be required to provide certain information to access certain portions of the Service.

Information we automatically collect

We may use cookies, web beacons, pixel tags, log files, or other technologies to automatically collect certain information when you use our Service. For example, we may automatically collect information such as your browser type, device type and operating system, unique device identifier, software version, IP address, and the domain name from which you accessed the Service. We also may collect information about your use of the Service including the date and time you access the Service, the areas or pages of the Service that you visit, the amount of time you spend using the Service, the number of times you return, whether you open, forward, or click-through emails and ads, log files, and other Service usage data. You may adjust your browser or operating system settings to limit this tracking or to decline cookies, but by doing so, you may not be able to use certain features on the Service or take full advantage of all of our offerings. Check the “Help” menu of your browser or operating system to learn how to adjust your tracking settings or cookie preferences. Note that our system may not recognize some or all Do Not Track headers from browsers.

If you attend LOF events where we are capturing audio and video recordings, we may also collect sound clips and images of you. We may also use cameras and sensors to collect environmental information at LOF events, such as information about temperature changes, noise and humidity levels and amounts of motion.

Information we collect from other source

We may receive information about you from other sources and link or combine that with information we collect about you. For example, we may collect publicly available information about you from social media platforms if you have agreed to this disclosure of your information by these platforms.

Information use

IMG uses information we collect from and about you to:

Operate, maintain, and improve the Service;

Develop new Services and content;

Provide you with information on venues, events, exhibits, and special offers from IMG during and after LOF;

Provide you with customized content, targeted offers, and advertising on the Service or other sites and apps;

Monitor and analyze trends, usage, and activities in connection with the Service and LOF events;

Respond to your inquiries and provide customer service;

Facilitate contests, sweepstakes, and promotions and process and deliver entries, prizes, and rewards;

Send you information, newsletters, and promotional materials from IMG and our partners. You can opt-out of receiving promotional materials at any time. Please see “Your Communication Choices” below;

Protect the security or integrity of the Service and our business;

Link or combine with information we get from others to help understand your needs and provide you with better service; and

Carry out any other purpose described to you at the point of data collection.

Information sharing

IMG may share the personal information we collect from and about you:

With our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership;

With our service providers, vendors, and consultants who need access to the information to perform services for us (collectively, “Service Providers”). Service Providers are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Occasionally, we may use Service Providers located outside of Canada to process and/or store personal information for us. For more information, please see “Data Storage” below;

With event sponsors and other partners including their respective affiliates and subsidiaries, where necessary to provide you with the Services and for their own business purposes, including for the purpose of sending you promotional communications if you opt-in to receiving them. Please see “Your Communication Preferences” below for more details;

As necessary if we believe that there has been a violation of the LOF Terms of Service or of our rights or the rights of any third party;

To respond to judicial process or provide information to law enforcement or regulatory agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law;

To professional advisors and potential purchasers in connection with any merger, sale of assets, financing, bankruptcy, or reorganization of our business; and

With your consent.

Further, IMG may share aggregated or anonymous information which cannot reasonably be used to identify you.

Advertising and analytics

We may allow others to provide analytics services and serve advertisements on our behalf across the Internet and in applications. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Service and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Service and other websites and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit

Data storage

Your information may be subject to access and disclosed in response to inquiries or requests by government authorities or to respond to judicial process in the countries in which we operate. By accessing or using the Service or otherwise providing information to us, you consent to the processing, transfer and storage of information in and to the United States and other countries, where you may not have the same rights and protections as you do under local law. For more information, you can contact our Privacy Controller Debra Shuwarger at the details listed below.

Updating and accessing your information

If you have a registered account for our Service, you can access and correct your personal information on your account profile at any time by logging into your user account. For other questions related to updating or changing your account information, please email us at

If you do not have a registered user account on the Service, you believe we hold personal information about you, or any errors cannot be corrected by accessing your account, and the personal information you have submitted to us is no longer accurate, current or complete and you wish to update it, please email us at We will take all reasonable steps to update your information. Summary information is also available on request.

However, your right to access your personal information are not absolute. IMG may deny access when: (i) denial of access is required or authorized by law; (ii) when granting you access would have an unreasonable impact on other people’s privacy, unless the requested information is severable from the personal information of other people; and (iii) to protect IMG’s confidential commercial information. If we deny your request for access to, or refuse a request to correct information, we shall explain why.

Data security & retention

IMG takes reasonable precautions to help protect your information. We have taken certain physical, administrative, and technical steps to safeguard the information we collect from and about our customers and Service users. Because there is always some risk in transmitting information over the Internet, we cannot guarantee the security of your information.

The Service may have links to third-party sites or applications, which may have privacy policies that differ from our own. We neither endorse nor are we responsible for the practices of such sites or applications or the content, products, services or any other information they may provide. Your use of links to sites or applications outside of our Service does not constitute or imply any affiliation with any of the owners of the third-party sites or applications to which we provide links.

IMG will maintain certain personal information about you as long as reasonably necessary for us to complete our dealings with you, or as may be required by law.

Your communication choices

Promotional Communications

You may opt-out of receiving promotional communications from IMG by following the unsubscribe instructions in those communications or by emailing If you opt out, we may still send you non-promotional communications.

Sometimes we offer promotions sponsored or co-sponsored by identified third parties and their respective affiliates and subsidiaries. We will notify you at the time of requesting personal information if third party sponsors require personal information from you and why, and we will obtain your prior express consent for such disclosures and use.

If you have any questions

If you have any questions about this Privacy Policy or the practices described herein, you may contact our Privacy Controller Debra Shuwarger at

Revisions to this policy

IMG reserves the right to revise this Privacy Policy at any time. When we do, we will post the change(s) on the Service and update the date at the top of this Privacy Policy. If we change the Privacy Policy in a material way, we will provide appropriate notice to you. Following a change, your continued access or use of the Service means that you provide your consent to the collection, use and disclosure of your personal information as set out in the revised Privacy Policy. We encourage you to review the Privacy Policy whenever you access the Service or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy.





Site photography by Hidemi Seto

Site photography by Hidemi Seto